A Product Information Management (PIM) system is designed to centrally store and manage all information related to a company’s products, including technical specifications, marketing details, digital assets, localised content, and more. By consolidating this data in one place, a PIM system ensures that product information remains accurate and consistent across every sales and marketing channel.
Common information stored includes:
Product data:
- Inventory levels
- Manufacturer
- SKUs
- Names
- Titles
- Descriptions
- Technical specifications (dimensions, weight, pricing, images, marketing info)
Supplier data:
- Contact details
- Products supplied
- Order history